The $10 doesn't apply to the new games. Read the article. The code is free in new games, you only have to pay the $10 if you buy the game used or rent it. If your lucky enough you may buy the game used and get an unused code with the game.
This is their way of trying to get a piece of the secondary market. They get nothing when a game is sold used so now they want something. I dont play online at all so it wont affect me but I can understand the frustration. You buy used to spend less then have to spend extra to do what you want. However, it is their product and they can do what they want. If in the end it get you to buy new instead of used it has done what they wanted it to do.
This makes absolutely no sense to me. Does upper deck get a cut when I resell one of their cards ? Does fridgidaire get a cut when I sell their used refrigerator ? Does ford get a cut when I sell my used Mustang ?
If people were pirating their product I could understand, but you're talking about a legitimate secondary market here. Is there any company that makes money on a secondary market sale ? (just asking. I don't know)
This reminds me of the greedy bastards at ebay ! Whenever a company feels they have a stranglehold on a particular market they rape, rob, and plunder until they're stopped by competition. Remember when ebay raised prices across the board ? EXCEPT for the categories where Amazon was hurting them. In those categories they reduced rates !
I dont know a whole lot about online gaming. Actually very little. I am guessing that EA is the one providing the way in. And if they want to charge what amounts to an admission price I have no problem with that. They are not getting a cut of the price of the sale. But they are getting paid for extra services they provide and there is NOTHING wrong with that.