thats exactly what I was thinking- no concept of their audience. And 200 bucks to boot!!!My question is: Why would anyone want to wear a necklace with a piece of Jim Thome's jersey in it?? Or anyone's jersey?? I just don't understand the concept. I could honestly see if it was say a piece of a costume from the Twilight movie, and was marketed at teenage girls. But the market for these things would be....US! Raise your hand if you would wear a necklace with a piece of another dude's shirt in it.