What's the deal with these 2010 Topps Walmart inserts

indigo27

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Found these in WalMart packs, but they're not showing in Beckett yet. What's the deal with them?

 

zlw1

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They are the 2010 Issue of the Reprint Red & Blue Backs. They fall 1:4 packs retail at walmart. I pulled one of Ripken myself.. They remind me of mini 2003 issues from series 1 and 2
 
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