Check this bidding war out on ebay for a 1/1

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Wow! Great sale!

Thanks. I didnt think it was going to sell for $200. The guy who bought the card is putting a master set together of topps gold label. He mentioned gwynn being his favorite player so he had to have the card.
 
Well that's lucky for ya! Congrats on the awesome sale!

how can any 1/1 be more rare than another?

It's simple really. Let's use Sabathia as an example. If you look at a product like Leaf Certified, there is one 1/1, the mirror black. Then look at moments & milestones, and there are 230 Red 1/1's. If you sell the Mirror Black on ebay, you're looking at $50. If you sell one of those reds, you're hoping for $5. That's because, even though both cards are numbered "1/1", the Mirror Black is much much rarer. You only have 1 shot at getting it, instead of 230 shots at it.
 
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