Gimmicks and errors are nothing new. Look at the later 1980's 1987 Topps, just a coincidence that two of the hotter players in the game, Mattingly and Gooden, somehow had the 'tm' missing from their All star cards, yet Dave Parker, Tony Bernazard, and Lance Parrish didn't? 1989 Fleer had the Billy Ripken error. Not only did it make it through multiple checks, it just happened to be the kid brother of baseball's Mister Rogers. 1989 UD, Sheffield was a highly touted rookie, and Dale Murphy was winding up a career may thought would lead to Cooperstown. Somehow they have error cards. 1986 Donruss Opening day, and Barry Bonds gets a photo swapped, 1990 UD, again a highly touted rookie in Ben McDonald and a living legend in Nolan Ryan have banners missing or team logos instead of the 'rookie' crest. 1990 Topps has another big rookie in Frank Thomas who oddly enough has cards surface missing his name. I am hard pressed to believe all of these hot at the time players had errors strictly 'by accident'. The hobby has changed from when it first started getting big. I remember other collectors stockpiling rookies back then. People today aren't going to shows looking for 50 base Topps/UD Tim Lincecum rookies. The manufacturers are publicly traded companies, shareholders expect profits, so they have to find ways to keep us buying. They can't count on us busting 10-15 boxes of Topps. They have to keep adding bells and whistles, and we soon get tired of the bells and whistles, so they have to try more and more things. Eventually the idea well goes dry, so they try things that worked in the past.