Why did this sell for so much?

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That was an auction - look at the bid history (15 bids over 7 days). So it really did sell for $200.00 - that card is n/a in the price guide, so maybe it is a rare pull? The bidders looked like experienced eBay buyers - so I am guessing it is a rare bird and these guys were going after it hard.
 
I'm guessing it was the Series 1 version, which is 1:19,500 odds.

For comparison, the auto relic cards #d/50 are 1:3,740.
 
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