Topps Announces Silver Pack Promotion for 2017 Baseball
December 28, 2016 By Rich Mueller
The release of 2017 Topps Series One baseball is less than six weeks away and the company has announced plans to try and drive traffic to hobby shops through a new “Silver Packs” promotion.
For every hobby box purchased, collectors will receive a free pack of four Chrome style cards printed in the 1987 “wood grain” design. For every Jumbo box purchased, participating dealers will hand out two packs. The checklist will include a mix of MLB veterans, rookies and retired stars.
Autographed cards and parallels will be randomly inserted throughout the packs.
Topps says the promotion is a “thank you” to dealers and collectors and modeled after its redemption program at the National Sports Collectors Convention. *Shop owners will receive the packs on good faith from Topps, with the expectation they’ll be given away to customers rather than resold.
There was no word whether the Silver Packs promotion would be in addition to or in place of the annual Spring Fever promotional packs that have been part of the hobby shop landscape when the Topps flagship set is released.
December 28, 2016 By Rich Mueller
The release of 2017 Topps Series One baseball is less than six weeks away and the company has announced plans to try and drive traffic to hobby shops through a new “Silver Packs” promotion.
For every hobby box purchased, collectors will receive a free pack of four Chrome style cards printed in the 1987 “wood grain” design. For every Jumbo box purchased, participating dealers will hand out two packs. The checklist will include a mix of MLB veterans, rookies and retired stars.
Autographed cards and parallels will be randomly inserted throughout the packs.
Topps says the promotion is a “thank you” to dealers and collectors and modeled after its redemption program at the National Sports Collectors Convention. *Shop owners will receive the packs on good faith from Topps, with the expectation they’ll be given away to customers rather than resold.
There was no word whether the Silver Packs promotion would be in addition to or in place of the annual Spring Fever promotional packs that have been part of the hobby shop landscape when the Topps flagship set is released.